Taught by: Dimitris Kloussiadis, CGPB, Senior International Business Consultant - University of Georgia International Trade Center SBDC

To capitalize on the extraordinary business opportunities the web offers, you must adapt your website's content to effectively reach international customers. We call this process "Website Globalization". This is more than ordinary website optimization: it is a comprehensive strategy applied to your website that fuses the best of international business practices with your company's specific branding and technology needs. It includes:

A) a phased approach of simple enhancements to internationalize your website plus modifications to localize your site to suit a specific target country and/or culture

B) translating your website, or part of your website, and promoting it to other international search engines, directories, and international reference sources

C) determining the type of e-commerce capability that is needed (information delivery site, e-marketplace site, transactional site), and then modifying your site accordingly

Registration Fee: Advance registration $98 call 912-651-3200, $125 at the door

Registration: 8:30AM,  Program: 9:00AM - 12:00N